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RE-IMAGINING CREative concepts

COMMUNICATIONS STUDIES, MUHLENBERG COLLEGE

fitbit 

Acted as a Content and Visual Strategist on an in-class Branding Team to reimagine the fitbit Brand Book. We worked to refocus the brand's voice by designing a Brand Book that encompassed the company's already friendly and positive aesthetic.

fitbit Brand Book 01
fitbit Brand Book 02
fitbit Brand Book 03
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fitbit Brand Book 05
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fitbit Brand Book 07
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fitbit Brand Book 12
fitbit Brand Book 13
fitbit Brand Book 14
fitbit Brand Book 15
fitbit Brand Book 16
fitbit Brand Book 17
fitbit Brand Book 18

Post-it

Strategist on an in-class Advertising Team to develop a multi-channel advertising campaign that promotes Post-it products. Worked to format content that will effectively reach three target audiences and create unique "Post-it Experiences."

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#Post-itOn Campaign
Team Introduction
Target Audiences
Target Audiences Introduction
Gen Z
Snapchat Filters
VR Experience
Gen X & Millenials
Keyboard
Office Live Stream
Lifestyle
Ad Spot
What will you #Post-itOn
AD SPOT LINK
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